Choosing the right marketing strategy makes all the difference to your bottom line.
Colby Direct is committed to the success of your business-building marketing efforts!
We offer lead generation opportunities to businesses which need to replace sales-revenue peaks and valleys with steady and predictable streams. The “Direct” in Colby Direct describes our strategic approach; one by which businesses or consumers are targeted directly using some combination of integrated direct mail, internet, and telephone. Direct marketing approaches have become increasingly necessary for businesses who find themselves under greater pressure to account for the return on every last advertising dollar invested.
We only recommend direct advertising approaches which can be tested and measured to ensure our clients are getting maximum return from their marketing investment. Our clients are able to test a direct marketing approach at a level significant enough to produce a statistically significant result, but without committing to a full-blown campaign. Only after results are read and analyzed and an approach has proven its merit to produce a required return, is it then “rolled-out” at higher investment levels.
Let Colby Direct help expand your business with the following strategies:
• Direct Mail
• Direct Response Copywriting
• Mailing List Planning
• Offline to Online Integration