If you’re still focusing on optimizing your page to rank for keywords, it’s time to step up your SEO B2B know-how. Algorithms have changed in the last year or two which means so must your strategy. A couple years back ranking to get on page one of all search engines was the lofty, but worthwhile goal. It is takes much more time and money these days.
Over 50 percent of those who respond to a company’s promotions or sales efforts are not in the buying stage. Lead nurturing is the process of encouraging prospects to the next step within the sales funnel. If the elements in the funnel are not prepared prior to garnering the leads, they will be lost forever… unless they return when they are ready to buy, which is rare.
At this point, it doesn’t matter whether Mark Zuckerburg is in or out, Facebook continues to gain momentum. With over 2 million users in the US and nearly 2 billion users in the world, it simply has the reach no other platform or publication can claim.